About Us

John Deere dealer for tractors, Ag equipment, commercial lawn mowers, compact equipment is ICON Ag and Turf; Your source for new and used equipment, tractors, combines, sprayers, lawn mowers, hay equipment and skid steers in northwest Iowa.

Welcome to our website.  Icon Ag & Turf is a premier John Deere retailer located in northwest Iowa.  With 5 convenient locations in Ireton, Doon, Paullina, Lawton, and Le Mars, we are fully equipped to exceed your needs and provide you with an exceptional experience.  If you have any questions, comments, or need more information, please don't hesitate to contact us. 

Our Mission


To provide solutions to our customers' equipment and support need using integrity, excellence and teamwork to achieve financial success for all.

Our Core Values


Integrity: Mutual honesty, trust, fairness and respect with all stakeholders including customers, employees and communities.

Financial Success: Making sound business decisions to ensure long-term profitability for ALL, including employees, customers and owners. Financial success is dependent upon integrity, excellence and teamwork.

Excellence: As a John Deere dealer, we take pride in exceeding expectations by providing value through quality products, services and support with highly skilled and knowledgeable employees.

Teamwork: Employees, customers and owners partnering to accomplish more than we could individually. By thinking and working as one organization, beyond individual roles, locations and departments, we will achieve common goals and exceed customers' needs.

Our 4 commitments to you


Iconic people: We hire the highest quality people and provide them with the finest training to ensure each is ready to help you make the best decisions for your individual needs.

Iconic value: From the historic and ongoing quality in the products we sell and represent, we have a user-friendly and productivity-enhancing solution that is right for your individual needs.

Iconic service: When you buy from ICON Ag & Turf, you receive unmatched up-time solutions. Our mobile service fleet, integrated parts inventory, service and parts departments work together to keep you running.

Iconic experience: We are committed to exceeding your expectations in all interactions with our dealership.